women

From experimenting with the latest trends to getting the most flattering cut, your do is not only a part of your daily grooming routine, but also a way of expressing your style. Here, we reveal the results of the first-ever national hair survey, as well as simple solutions to your most common concerns.


67% of the readers say that having a great hair day lifts their confidence.

88% of the readers wear the same hairstyle every day.

On average, our readers cleanse their lengths four times a week.

Can you over-shampoo your hair?

‘When you look around the world, hair-wash frequency varies enormously,’ points out Dr Steve Shiel, director of scientific communications for P&G Beauty. He adds that in Spain and Italy, the average frequency is less than twice a week, which contrasts significantly with Americans, who wash their hair almost daily. But despite these differences, Dr Shiel asserts that there’s no right or wrong when it comes to how often you cleanse. ‘It’s whatever fits with your personal routine and your styling and care needs,’ he remarks.

7 in 10 women wear their hair pulled back when they’re having a bad hair day.

Consider a fast fix

There’ nothing more frustrating than when you’re running late and you fail-safe everyday style doesn’t look like it should. Take control (and get to work on time) by pulling your strands up into a chic ‘do. Ponytails and buns are an easy option and the secret to a polished look is in the finishing touches. For a more glamorous ponytail, conceal the elastic by wrapping a piece of hair around it. Then tame fly-aways and frizz by misting hairspray onto the palms of your hands and lightly smoothing over your head. If your lengths are looking dishevelled, work with this texture by lightly backcombing the ponytail, then wrapping it into a loose bun and securing with bobby pins. Be prepared for any styling stresses with Wella Pro Series Volume Hairspray, $7.99; Scünci No Slip Grip Bobby Pins, $8.95 for a pack of 48; and BaByliss Pro Styling Comb, from $4.95.


Description: Wella Pro Series Volume Hairspray, $7.99

Wella Pro Series Volume Hairspray, $7.99

Description: Scünci No Slip Grip Bobby Pins, $8.95 for a pack of 48

Scünci No Slip Grip Bobby Pins, $8.95 for a pack of 48

Description: BaByliss Pro Styling Comb, from $4.95

BaByliss Pro Styling Comb, from $4.95

42% of respondents rated fade as their greatest colour concern.

Shield your shade

According to Joh Bailey, stylist for TRESemmé, water is the biggest threat to the intensity of your hue. Maintain your colour for longer by limiting its exposure to H2O, Bailey suggests stretching out the time between washes by using a dry shampoo to mop up any oiliness. Then, when cleansing, always use a care range designed to treat the unique needs of dyed lengths. We recommend Herbal Essences Colour Me Happy Vibrant Colour Conditioner, $5.99; L’Oréal Paris EverPure Sulfate-Free Color Care System Moisture Shampoo, $13.95; Garnier Fructis Color Last Instant Detangler, $5.95; and Kérastase Soleil Micro-Voile Protecteur, $43.

Description: Herbal Essences Colour Me Happy Vibrant Colour Conditioner, $5.99

Herbal Essences Colour Me Happy Vibrant Colour Conditioner, $5.99

Description: L’Oréal Paris EverPure Sulfate-Free Color Care System Moisture Shampoo

L’Oréal Paris EverPure Sulfate-Free Color Care System Moisture Shampoo

Description: Garnier Fructis Color Last Instant Detangler

Garnier Fructis Color Last Instant Detangler

Description: Kérastase Soleil Micro-Voile Protecteur, $43

Kérastase Soleil Micro-Voile Protecteur, $43

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