From toxin eliminators to anti-ageing
hair treatments, beauty products are getting a whole lot Smarter
The Ageless Scent
Jo
Malone London Grapefruit Cologne, $105 for 100ml
According to a study conducted by the Smell
& Taste Treatment and Research Foundation last year, women who wear
grapefruit scent appear six years younger to men. And while there may be no
actual anti-ageing benefits, we're willing to put this theory to the test. If
you are too we suggest you get your hands on Jo Malone London Grapefruit
Cologne, $105 for 100ml
The Suits-All Foundation
Givenchy
Eclat Matissime Fluid Foundation, $53
A base that promises a long-lasting matte
eflect as well as radiance ? Given-chy's new formula does just that. It
contains oil-regulating zinc spheres that go straight to where they're needed
to absorb oil and mortify skin, cleverly avoiding already dry areas. It’s not
just for oily skin, though; this is a suits-all-skin-types buy. Givenchy Eclat
Matissime Fluid Foundation, $53
The Toxin Eliminator
Dior
Capture Totale Eyes Essential, $64.5
Toxins from stress, smoking and pollution
accumulate in the delicate skin around the eyes, causing cell regeneration to
become sluggish and leading to dark circles, bags and puffiness. As a result,
cells need to be detoxified and recycled, which is where Dior's new eye serum
steps in. Ten years in the making, the formula relies on detoxynile (a plant
extract known for its purifying and fat-burning properties), which boosts the
skin's natural ability to eliminate and even transform the toxins hampering
cell regeneration. Dior Capture Totale Eyes Essential, $64.5
The Hair Hero
Vichy
Dercos Aminexil Pro Intensive Treatment, $37.5 for 12 single doses
Thinning hair, weaker hair fibres, hair
loss - these are all signs of ageing. With the launch of its Dercos Aminexil
Pro treatment last year, Vichy largely put paid to this problem. The treatment
consists of 12 single-dose vials, all of which contain aminexil to counter the
hardening of collagen in the scalp and which in turn can weaken hair fibres and
lead to hair loss. Aminexil is combined with glucose; linoleic acid; and
Vichy's SP94, which helps to nourish hair from root to tip, to strengthen hair
from within and help it repair itself; arginine, which stimulates
microcirculation; and vitamin B6. Vichy promises a noticeable difference within
six weeks if the treatment course is followed correctly. Vichy Dercos Aminexil
Pro Intensive Treatment, $37.5 for 12 single doses
The Supercharged Serum
YSL
Forever Youth Liberator Serum, $82
Tissue-generating skin cells contain
glycans (sugars to you and me) that act as the keys that unlock them and ensure
optimum communication between the cells. This interaction is essential if skin
is to regenerate and renew itself properly, and forms the basis of YSL’s latest
range, Forever Youth Libera-tor, which attacks ageing skin oil all fronts. The
hero product in the range is the serum with the highest concentration of
Glycanactif - YSL’s trademarked artificial gIycans said to regenerate and
densify skin and give it back its glow. This is possible, they say, because
these products do not just deposit glycans on the outside of skin cells;
Glycanactif stimulates ageing skin cells to start making their own glycan
molecules again. YSL Forever Youth Liberator Serum, $82
Savvy Suncare
And
if that's not enough, a built-in brush makes it really easy to apply evenly
Elizabeth Arden Prevage Triple Defense Shield SPF50, $48.5
Most sunscreens protect skin from UVA (that
cause ageing) and UVB (that cause burning) rays, but a new addition to
Elizabeth Arden's Prevage range promises to also block Infrared-A rays that
penetrate even deeper than UVA and UVB rays. Triple Defense Shield SPF50
partners the powerful antioxidant Idebenone and a skin-compatible ester to
create a reservoir of lde-benone in the skin which is slowly released over
time. The lotion also contains an antioxidant that complements Idebenone by
helping to protect skin from free radical damage, a stable form of vitamin E,
soy proteins and a peptide complex as well as broad-spectrum sunscreens. This
combination of ingredients helps to support the skins natural repair process,
improve the appearance of fine lines, wrinkles, age spots and uneven skin tone
caused by sun damage; it also helps to restore its natural defences against
environmental dammage. And if that's not enough, a built-in brush makes it
really easy to apply evenly. Elizabeth Arden Prevage Triple Defense Shield
SPF50, $48.5
