women

The Beauty Trick We Are All Missing

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You would not go out without mascara and you have put serious time into perfecting your eyeliner flick over the years. So, why do not you think more about the areas around your eyes, too? Leyla Tabaksert investigates.

When did you last think about your eye  care? A quick pool of my friends and colleagues shows us to be a pretty slack bunch when it comes to looking after the areas around our eyes, putting it well behind our relentless quets for the perfect foundation, most flattering fake tan or latest cool nail colour. And it seems we are representative of most women. While we might dip in and out of using an eye cream, we are still not seriously committed to a regular habit. Yet new research by L’Oreal found 90% of women aged 35 plus are concerned aboyt eye bags and dark circles. So, why are not we doing more to get rid of them?

Description: You would not go out without mascara

You would not go out without mascara and you have put serious time into perfecting your eyeliner flick over the years. So, why do not you think more about the areas around your eyes, too?

I consulted some of the biggest beauty junkies I know. Surely they would welcome the chance to add another cream to their collection? Ironically, many of them trotted out that long- running argument that we do not really need a specialist eye cream- seems their unswerving faith in their favourite products has convinced them that a regular moistruriser, with its boasts of anti- ageing, hydrating and protecting ingredients, could do the job just as well. Now I am the first to champuon double- duty beauty products, but there is no excaping the fact that the skin around your eyes ages faster than the rest of your face- it is 40%  thinner, and therefore more susceptible to environmental damage. ‘It is fragile and of a completely different texture from the rest of your face,’ says cosmetic surgeon Dr Jean- Louis Sebagh. ‘Eye  creams have been specifically developed to treat it.’ Ole Henriksen of Ole Henriksen skincare, agrees. ‘Your traditional anti- ageing moisturiser just is not rich and dense enough to bind to the delicate skin in the eye region and stay in place,’ he explains. So, if anything, we should afford our eyes more care than we give our skin if we want to look younger for longer. But what to buy? Roller- ball applicators, eye- cream/ concealer combos, high- tech gels encased in ice cubes- it is all too easy to take one look at the huge variation of brands, formulas and textures currently on offer … and pick up another pastel nail polish instead. But is does not need to be complicated. Yes, the fact most eye products offer ingredients, formulas and textures that sound as though they suit every eye concern can make it tricky to know what to buy, but it also means you are pretty likely to find one that worls specifically for you

Description: The beauty trick we are all missing

The beauty trick we are all missing

Choose your enemy

If wrinkles are your main bugbear, ingredients like retinol, which stimulate cell turnover and collagen production, and peptides (which also boost collagen but are gentler on the skin than retinol) are what you want to look out for. And, of course, anything that packs in the moisture is great- the skin under your eyes has no natural lubrication of its own, so it needs as much moisture as it can get to stave off those crows’ feet. Hyaluronic acid, which holds up to 1,000 times its weight in water, and ceramides, which help maintain hydration, are worth looking out for.

Dark circles are typically caused by a lack of circulation in the eye area and can benefit from a number of things. ‘Anything from soya to yeast ectracts and cafferine will boost circulation aroung the eyes- as will a workout,’ says Ole. And as for puffiness, do not overlook the age- old favourite, cucumber. ‘One of the most popular eye treatments in my spa uses grated cucumber wrapped in gauze to treat puffy eyes,’ he says. ‘Cucumbers have amazing soothing and firming benefits.’ Cornflower and aloe have similar de- puffing actions- and they are often teamed with caffeine because of its draining effects.

Cheat your way to wow

But an eye cream can not do everything. If your bags are down to genes rather than a lifetime is lack of sleep, even the best eye gel will not erase them completely. And very lined skin or pronounced bags may require more invasive tretments, warns Dr Sebagh. But, though you might not be able to get rid of them altogether, a few make- up artist tricks and clever concealers can hev seriously eye- improving effects. Look for light- reflecting concealers created just for the eye area ( the textures work better on the fine skin inder your eyes) and blend in with your ring finger. ‘I always massage Estee Lauder Idealist Cooling Eye Illuminator, $61, aroung my eyes to refresh them first,’ says Max Factor make- up artist Caroline Barnes. ‘I then dab on Clinique Airbrush Concealer, $24, in the inner corners of my eyes and underneath, taking it half- way along the eye only- just where your under- eye shadows are at their worst. If you do it all the way round your eyes, you will get a reverse panda- eye effect and accentuate any crows’ feet and wrinkles, too’.

Description: But an eye cream can not do everything. If your bags are down to genes rather than a lifetime is lack of sleep, even the best eye gel will not erase them completely

But an eye cream can not do everything. If your bags are down to genes rather than a lifetime is lack of sleep, even the best eye gel will not erase them completely

Adding lifestle changes will also help when it comes to reducing the onset of wrinkles, bags and circles. ‘I always look at a client’s lifestyle as well as giving product suggestions- drinking, smoking and your diet can make you prone to puffy eyes,’ adds Dr Sebagh. So, for best results, implement the tweaks recommended (right) along with your new daily eye- cream habit.

See overleaf for our round- up of problem- solving products. And remember- an eye cream is as essential as a good mascara and there is no way you would do without that.

5 eye- opening lifestyle changes

Description: 5 eye- opening lifestyle changes

Sleep.

‘A good night is sleep between the hour of 10pm and 7am, is the best advice I can give a woman,’ says Dr Sebagh. ‘An afternoon nap just does not have the same benefit.’

Reduce salt.

‘Salt is a major cause of fluid retention, so if you sprinkle salt on everything, try cutting it our for a week and see if it helps,’ suggests Ole.

Defy gravity.

Fluid build- up around the eyes often looks worse when you wake because you body is pulled down by gravity as you stand up, so resting fluids fall with it. Another pillow (or a better one) reduces the rush.

Eliminate dietary triggers.

Dr Sebagh suggests looking at possible food intolerances if puffiness is particualrly bad. ‘I have clients who wake up with puffy eyes because they have drunk just one glass of Champagne the previous evening, and it is all down to a yeast intolerance.’

Massage tired eyes.

Anne Semonin Miracle Eye Treatment, $69 for 25 minutes, combines the eye- brightening Eye Express Radiance Ice Cubes (see overleaf) with a lymphatic eye massage to relax and reduce dark circles. ‘You can also  try lightly tapping your eye preducts on with your fingertips to boost circulation,’ says Emma Schulz, Darphin VIP therapist. ‘Begin at the inner corner of your eyes and work outwards.’

How the experts apply eye cream

Description: How the experts apply eye cream

Once you have found your product, ensure you adopt a ‘less is more,’ approach when it comes to actually using it. ‘Because the skin around the eye is so fine, products are absorbed much easier,’ says Dr Sebagh. Take a dab about the size of a grain of rice (for each eye) and apply with a light, tapping motion using your ring finder around the edges of your eye. ‘It helps avoid excess pressure and the risk of stretching the delicate skin,’ explains Dr Sebagh.

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