Rapper
and fashion designer Kanye West recently collaborated with Adidas, and he has
now revealed that even if a luxurious fashion house was to offer him a design
position, he would turn it down. Kanye explains that he loves working with
Adidas because his creations are accessible to the masses and making a real
change in design. He says he would "absolutely say no" to any major
offers at this point: "Adidas is the perfect place to be. If someone was
to say, 'Hey, do you want to go to a high-end house now?' I’d absolutely say
no. I’m not trying to [sound] presumptuous, I’m just saying that if in my
wildest dreams I was presented with the opportunity, I would absolutely say no
at this point. Because I’m only concerned with making beautiful products
available to as many people as possible."
Kanye
thinks his approach to design is unique because he sees it as problem solving.
He analyses what's missing and thinks about how he can personally invent
something new that he would love to have in his own wardrobe. He explained that
he tries to come at fashion design from a new angle and with an artistic edge:
"I wouldn’t consider myself to be a designer in that way, I just want to
propose a solution to problems that me and my wife and my friends face. I sit
with a group of problem solvers and say, 'In this situation, I would like to
have this. And then from my art background — from my heart background — I have
a perspective on colour that I’ve always wanted to get across."
