women

Christopher Bailey’s style secrets

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Burberry’s chief creative officer transformed the historic heritage brand from classic to fantastic. His fashion advice for modern women? Read on

 

 

1.   Trust your instincts

“It’s so easy to get distracted by what other people think, do or say. But they don’t live your life. You need to know what you want and who you are and you have to convey it to others quickly, so you shine at first impression. You may not have a second chance.”

2.   Find the right colour

“Wearing colour can be gimmicky – you don’t want to look like a tangerine walking down the street. It should be sophisticated, making your eyes sparkle and your skintone warmer. Balance told choices with a neutral, so you never appear overwhelmed.”

3.   Follow the 70-30 rule

“When putting together your wardrobe, remember this equation: 70 per cent should be practical and 30 per cent frivolous and fun. Sure, you need work pumps and winter boots, but you also need killer sandals to rev up something as simple as jeans and a top.”

4.   Dressing isn’t about perfection

“This is such an English point of view, but I love things that are beautifully crafted, yet slightly askew. When it comes to dressing. I don’t want everything to match or be from the same designer. Something in your mix should knock even your best look off a pedestal, like pairing our motorcycle jacket with that little black dress you’ve had for years. We’ll see you shining through – not just your outfit.

5.   Use technology to try something new

“Luxury is no longer about exclusivity; shopping online invites everyone in. It might also give you the guts to try that one strong piece, like a studded jacket or a bright coat that will ignite your wardrobe, so you see yourself in a whole new light.”

6.   Sexy doesn’t have to scream

“For our scent Burberry Body [eau de parfum], $120, we blended a sensual English white rose with darker aromas of musk and amber. The idea is ‘sugar and spice makes everything nice’. The thing about perfume is, when you take everything off, you still have the scent.”

 

 

 

What Christopher loves

While the Brit boy adores antique furniture and rugs “infused with the patina of life”, he’s also keen on art, home comforts and gardens

 

*Artwork: “I’m inspired by the paintings of British artists such as LS Lowry”

*Gardens: “To be at my home in Yorkshire, surrounded by my roses and hydrangeas, and with family and friends, is heaven.”

*Kilim rugs: “I’m smitten with anything that highlights texture and colour, like kilims.”

*Comfort food: “Roast beef and Yorkshire pudding. I could eat that everyday.”

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