Mary Katrantzou to Collaborate With Adidas Originals

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Fashion designer Mary Katrantzou is set to collaborate with Adidas Originals. Known for her statement printed pieces, Katrantzou comments that she is interested in working with the big sportswear company because it will be a unique experience to work with such a huge global brand. Set to give her normally modern-meets-sophisticated look an urban twist with the new designs, she adds that she grew up wearing Adidas trainers and is now inspired by their new partnership: ''I'm really excited to be working with Adidas on a line of apparel and footwear. I grew up, like so many other kids around the world, wearing Adidas sneakers and I'm really excited about bringing my vision to such a global brand. They have a fantastic heritage and their ability to innovate in sportswear makes them the perfect partner for us to work with in this market.''

Dirk Schoenberger, global creative director of Adidas's sport style division, commented that the company are thrilled to be working with the unique designer and are excited to see how her printing techniques will translate to their goods: ''The collaboration between Adidas and Mary Katrantzou merges the exceptional talent of one of the most interesting designers of today and a company that embraces many different cultures from sports, pop, music and fashion. I admire Mary's extraordinary sense of printing techniques, colours and silhouette that will bring another amazing new aesthetic to the Adidas originals women's collection.''

The new Adidas Originals x Mary Katrantzou designs will be released in November this year.

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