American
designer Michael Kors has commented that he thinks age is no longer a big
factor when it comes to the kind of people who buy his clothing. He believes
women of all ages and from different places can enjoy his designs, and things
are quickly changing within his customer base: “You know, it used to be,
‘That’s what you wear when you’re 25,’ and, ‘That’s what you wear when you’re
55,’ and, ‘That’s what you wear if you live in a warm weather place or a cold
weather place,’ but everything changed."
The
designer says he always aspires to create designs that people reach for time
and time again, perhaps never knowing why they always select that one great
piece they feel they can rely on. Kors says he likes creating that special item
for people because it becomes a classic in their wardrobes: “I want to try to
design things you end up wearing all the time. None of us know why is it that
same piece that you always grab for. You have a closet full of clothes, you
have 50 shoes, 30 handbags, why do you always pick that bag?”
Commenting
on how he keeps his collections cohesive so there is a long-running aesthetic
throughout the designs, Michael explained: “I think you want to be consistently
inconsistent or inconsistently consistent. You want something to remain of the
brand, I always say, ‘You know where you are, you know who it is but there’s
also the sense of surprise.' If it’s a total about face every season people get
confused and if it’s exactly the same every season, you’re bored to tears. It’s
never a revolution it's an evolution."
