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Olivia Wilde is the New Face of H&M’s Conscious Exclusive Collection

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Actress Olivia Wilde is the new face of H&M's Conscious Exclusive Collection. The new line, which has just been unveiled, is made of sustainable fabrics and Olivia poses in the new pieces for the campaign images which were captured by photographer Lachlan Bailey and styled by Ludivine Poiblanc. Olivia is passionate about sustainability in fashion and previously launched 'Conscious Commerce'. Speaking on the topic, the actress says that she believes it currently has "a bad reputation" but she hopes to show that it doesn't have to mean there is any sacrifice to style or quality. She explained: "Sustainability has got a bad reputation, especially in fashion. I think people assume the clothes will be dull, the fabrics uncomfortable and the design uninspiring. It's like people think sustainability is a penance. This couldn't be further from the truth, and the H&M Conscious Exclusive collection shows that sustainability is no compromise on style."

Olivia hopes women will be encouraged by the collection to "act responsibly" when buying clothing and she would love to influence the fashion industry for the positive. She believes all clothing should be sustainable because it saves so many resources and the end results are the same. She commented on the changes she’d like to see: "I hope the collection empowers women around the world who love fashion but want to consume it in a more sustainable way. It gives them the chance to look their best, and also act responsibly. I also hope the rest of the fashion industry is watching. I think this is how all fashion should be."

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