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The new season sees softer, ladylike hairstyles take centre stage-tumbling waves, plaits and elegant up-dos in the most gorgeous shades. With INOA from L’Oréal Professionnel, sublime hair color can be yours...

Description: This permanent in-salon color treatment is a favorite with hair-coloring experts.

Whether it’s pieces for your new-season wardrobe or a change for that ultimate fashion accessory, your hair, this autumn/winter brings welcome changes. Softer hairrstyles and colors move away from the undone looks of summer with their beach-blonde shades.

This season’s gorgeous on-trend shades, from milk chocolate to honey blonde, can be yours with the help of L’Oréal Professionnel’s INOA. This permanent in-salon color treatment is a favorite with hair-coloring experts.

“INOA has revolutionized the way we work with color,” says Mark Creed at philosophy. “Its simple mixing system makes it so easy to work with, while its color palette has the wow factor this autumn’s warmer shades suit winter complexions perfectly.” For incredible color with sublime shine, INOA is hard to beat. AS Cheryl Oakey of Blushes days, “You know with INOA that you’ll achieve a wonderful shine – whatever the hair’s condition. The fact that it’s ammonia-free is really reassuring for both stylist and client.”

With true and long-lasting results, it’s little wonder INOA is so popular with the experts. Sean Tetlow, creative director at The Color Room, agrees: “It produces an amazing glass-like shine, and a shade and tone quality that look so natural/ We’re looking forward to the new season’s palette of coppers and golden tones – as temperatures gat colder, hair tones get warmer.”

Description: As temperatures get colder; hair tones get warmer

Description: Cristiano Basciu’s adorned French chignon

“Softer hairstyles and colors move away from the undone looks of summer with their beach-blonde shades. As temperatures get colder; hair tones get warmer”

Description: Nicole Crush’s tumbling tresses

 “With INOA there is no compromise between condition and color – hair can both look good an feel good”

Description: India and Jason Miller’s plaited up-do

The autumn palette from INOA is showcased at its very best with, Nicole Crush’s tumbling tresses, Cristiano Basciu’s adorned French chignon and India and Jason Miller’s plaited up-do

Description: With INOA there is no compromise between condition and color

It’s all about the look

Moving away from summer’s unstructured styles, autumn’s hottest hairstyles use a palette of milk chocolate and golden blonde tones for soft up-dos and tumbling waves that hint at a more glamorous bygone era.

It’s all about Color

Brighten up darker days – embrace a gorgeous hair color that shines. INOA’s color collection has something for everyone this season with this autumn’s on-trend palette of aubergine and plum shades

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