American
actress and style icon Kate Bosworth has launched her own fashion app named
'Style Thief' which enables users to take a photo of an item they like and be
able to instantly shop for that product or similar. Commenting on her idea,
Kate says that she wanted to make the shopping experience easier for those who
just see something they like on the street, on a celebrity or elsewhere and
want to know how to get the look. She explained: ''Our intention is to be a
tool for consumers to find something and ultimately purchase. It's as easy as
that.''
Kate
believes most people have a "fashion envy" of something they admire
and want to own, be it a magazine image or even something a friend already has.
She thinks this will help people to steal that look easily: ''Everyone has
fashion envy. Everyone can relate to that feeling of looking at an editorial,
for example -- or a friend, or the runway, for that matter -- wanting to steal
something exactly as you're seeing it, or something similar.''
Kate
says creating the app came very easily to her because she has always been very
interested in both fashion and technology and this project is just an expansion
of those two loves: "It's a natural evolution of my interest in tech and
fashion. In this particular sense, the simplicity of how the tool was designed
was what I was attracted to. Our intention is to be a tool for consumers to
find something and ultimately purchase. It's as easy as that."
