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Frida Giannini Responds to Rumors She’s Departing Gucci

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Fashion designer Frida Giannini has successfully designed for Italian fashion house Gucci for 10 full years this year, but new rumors have emerged that she may be considering stepping down from her role at the label, with stories suggesting that she could be replaced by the likes of Riccardo Tisci or Joseph Altuzarra. Addressing the headlines, Frida says that there isn't any truth to the stories and the head of LVMH, Francois-Henri Pinault, has already assured her that her role isn't in jeopardy currently: “These rumors are self-generated, and even engaged François-Henri Pinault, who came to Rome and told me they were not true. Actually, he was concerned that the rumors would not let me work serenely.” 

Frida recently renewed her contract with the company and comments that she is working hard with those involved in the Gucci company to fight back against dropping profits over the last year after they saw a fall in sales: "There is good harmony, although we know it’s a delicate moment for the markets."

Despite shooting down current rumors regarding her departure, Frida admits she isn't going to stay with Gucci until she retires and would like to allow someone fresh to take over her role. She also believes she would enjoy making a change in her life at some point in the future: “If you ask me if I will be here at 60, I would say no. I think that at a certain point there must be a change and you have to make room for the new and younger generations.”

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