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Jason Wu Always Finds Design Inspiration, Loves Fashion’s Loyalty

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Fashion designer Jason Wu currently designs pieces for his own label, as well as for Hugo Boss each season, and he has spoken on how he always finds a way to get inspired to create something fresh. He says that his passion drives him, and although it is a lot of work to take on, he doesn't find the load heavy because he enjoys the whole process so much. He also often uses the past season as a way to get started on a new collection and usually doesn't start from scratch. The designer explained: "[Getting inspired] - it’s what I love to do. You have to love it, or else it’s a lot of work. It’s about being creative all the time and being able to work with a lot of different people. It’s so important to have a team that you really trust to work with - that makes it easier. It doesn’t feel like I have to start all over every season. I’m building off the last collection and the one before that. It’s an evolution. It’s fun to see that happen. I thrive on that process."

Jason adds that he is often surprised by how fast-paced the fashion industry can be, but he does like that the people involved don't often change so there is a possibility to connect with people and have a real bond with people who are loyal. He commented: "I don’t know if it’s really surprising, but the amount of change is much more than I ever expected. But what’s great about it is that even though fashion can be very dismissive of last season, a lot of the people in the industry go way back. People are really quite loyal in an industry that, on the surface, is quite fickle."

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