women

Moves Like Jagger

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Straight-talking, sexy, Hudson denim poster girl and Madonna’s new muse. We spend one day in Paris with the irresistible Georgia May Jagger.

It’s a sweltering afternoon in Paris. Outdoor cafés overflow, boats full of tourists glide up and down a glittering Seine and little dogs pant in the shade. Meanwhile, in a dark studio off the rue Claude Decaen, Georgia May Jagger is crouching inside a cardboard washing machine.

Description: Never mind the glorious weather, it’s business as usual for the 20-year-old model.

Never mind the glorious weather, it’s business as usual for the 20-year-old model.

Never mind the glorious weather, it’s business as usual for the 20-year-old model. As the face of Hudson — aka the denim brand whose spray-on skinnies arc an A-list staple - she’s starring in a series of short films (directed by a team of alarmingly good-looking stubbled Frenchmen) to celebrate ten years of the label. This is where the washing machine comes in — one film’s finale sees her burst from it in a confetti shower, like a beautiful jack-in-the-box.

Even half-immersed in a fake kitchen appliance, it’s hard to lake your eyes off her. She might have looked every inch the fresh-faced ingénue when she arrived make-up free at the studio this morning, hut add lights, a shimmering silver top and a slick of MAC’s Lady l)anger red lipstick and she morphs into a total siren.

Description: It’s this clear-eyed approach to her world that makes her so likeable.

It’s this clear-eyed approach to her world that makes her so likeable.

Spend a day in Georgia’s company and we challenge you not to come away smitten. There’s the obvious fact that she’s drop-dead gorgeous: daughter of Rolling Stones front man Mick Jagger and Texan supermodel Jerry Hall, she’s a faultless genetic cocktail of mum’s slender frame and dad’s bee-stung lips. But there’s also a natural confidence and a wry, very British sense of humour that makes you forget she’s barely out of her teens. “Am I getting a good write-up?” she asks, calling across the studio with a grin and a cocked brow.

Raised by Jerry in Richmond, London, with her three siblings - her parents divorced when she was seven — a fashion career might have seemed inevitable, having watched her mum, sister Lizzie (a face of Marks & Spencer) and recently married jewellery designer half-sister Jade — former Matthew Williamson muse - blaze a trail. Was she following their lead? “Oh no!” she says, eyes widening. “I was really against modelling. When you’re younger, you never want to do what your siblings or parents are doing.”

Description:  Hailed as a modern Bardot for her bed-head tresses and pillowy pout; in the space of two years, she fronted lavish campaigns for Versace

Hailed as a modern Bardot for her bed-head tresses and pillowy pout; in the space of two years, she fronted lavish campaigns for Versace

But then, there’s nothing like David Bailey to change your mind: when she was 14, Jerry commissioned him to shoot her portrait and a young Georgia discovered a talent for being in front of the camera. When, little more than two years later, she made her catwalk debut for Vivienne Westwood, Mick’s little girl was suddenly the toast of the town. Hailed as a modern Bardot for her bed-head tresses and pillowy pout; in the space of two years, she fronted lavish campaigns for Versace, joined Kate MOSS as a face of Rimmel London and closed the 2011 Chanel cruise show on the back of a motorbike. And, of course, there was her genius casting in 2009 as Hudson’s poster girl, where her brand of insouciant cool has proved such a perfect match for the label that, last year, she designed her own mini range of denim.

Sipping tea in the upstairs dressing room, she’s got the off-duty model look down pat: Hudson jeans, scuffed Acne hiker boots and a grey crop top baring her flat-as-a-pancake midriff. This, she says, is her fall-back outfit: “It’s really fun to dress up, but only occasionally,” she muses. “I appreciate those actresses who go all-out on the red carpet with big dresses and trains, but I don’t know how they do those events every night. It looks a bit uncomfortable.”

She travels a lot, but is based London, part of a gilded social set that includes Burberry model Cara Delevingne, It-girl Suki Waterhouse and her punk-rocker and model boyfriend Josh McLellan. Given the circles she moves in, it’s a little surprising to find she’s not such a fan of the party scene. “I don’t really like going to fashion parties, I find them a bit...” she trails off, “well, some are okay, but I’m more about hanging out with my friends.”

Description:  “I don’t really like going to fashion parties, I find them a bit...”

“I don’t really like going to fashion parties, I find them a bit...”

There’s something very normal about this girl who comes from a family that’s anything but; you sense she takes her famous heritage with a liberal pinch of salt. It’s this clear-eyed approach to her world that makes her so likeable. When I ask if she’s been to Paris many times before, she jokes, “Oh yes, every week!” and of her beauty regime she says, “I’m sure I’m meant to suggest some amazing tip here, but I think you’ve just got to keep your skin out of the sun. I don’t plan on plastic surgery, so it’s important to wear sunblock”.

Her style icons, she tells mc, include the Queen — “I love how she does colour” - and Ziggy Stardust - “Everyone enjoys rehashing a bit of the Seventies, don’t they?” We imagine she’s inherited one hell of a wardrobe from that era. Does she borrow clothes from Jerry? “Oh yeah. Whatever ones will fit me. She’s got rid of a lot of her old stuff, though when there was that Eighties revival a few years ago, she was like [in an American accent], ‘I never thought I’d be able to wear my shoulder pads again, this is so cool!’”

Description:  “But fashion really is about having fun.”

“But fashion really is about having fun.”

Last year, she moved to New York to study art and photography and live with Lizzie, before returning home to do a course at the London College of Communication, She’s always loved animals (“I wanted to be a vet when I was younger”) and her long-term goal is to be a wildlife photographer.

Description: “My mum says it’s important to have fun and not take yourself too seriously. A lot of people seem to forget that,” she pauses. “But fashion really is about having fun.”

“My mum says it’s important to have fun and not take yourself too seriously. A lot of people seem to forget that,” she pauses. “But fashion really is about having fun.”

A few weeks after the shoot, I check her Twitter and she’s on safari in South Africa, posting pictures of buffaloes, giraffes and a grinning self-portrait with the words “so happy” next to it. She seems more in her element leaning out of a dusty jeep with a camera than posing in a designer frock.

Though that particular career path may have to wait for now. The fashion world hasn’t finished with her yet. Recently, she flew to meet Madonna after being handpicked by the singer as the new face of her clothing range Material Girl. “Madonna was funny; she was cracking a lot of jokes. I love it when women are as powerful as she is. People have been looking up to her for 30 years.”

The only drawback to being so in demand? She’s craving a bit of family time. “I don’t get to see them so much at the moment, or my boyfriend. It’d be nice to have u bit of time with him too, just do something ordinary, like go out for dinner.”

She’s heading back to London soon for a party at her brother James’s, who’s in the same band as her boyfriend. She seems very close to her family and perhaps it’s this closeness that helps keep her so grounded. She might have initially been reluctant to follow in her photogenic mother’s footsteps, hut these days, she’s a valuable source of advice. “My mum says it’s important to have fun and not take yourself too seriously. A lot of people seem to forget that,” she pauses. “But fashion really is about having fun.”

Georgia is the face of Hudson

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