New Multi-Brand Shopping App ‘Spring’ Launches

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There's a new fashion app for women that is changing the future of retail and how we shop for clothes online. Called 'Spring', it already features around 700 designer labels such as Opening Ceremony, Proenza Schouler, Marchesa and sunglasses brand Warby Parker. The app cuts out then need for the user to download a separate app for each brand, combining them all into one simple app that is easy to use, browse and shop with minimal fuss.

The co-founder and chief marketing officer Ara Katz commented that the app is about making the shopping experience as smooth and quick as possible, because having to download multiple apps for each brand is not a positive shopping experience for any user. She commented on the idea: "No one wants to download 50 different sites, and nobody wants to download 50 different apps. That's a bad experience. On a browser, it's not so bad of an experience. But what was waiting on mobile was multi-brand experiences."

Users are able to follow brand feeds, 'love' products and save anything they want to keep an eye on without having to purchase, they'll also easily be able to check the latest sales. Credit card and shipping details are already pre-loaded in the app, so all users have to do to make a purchase is swipe right on a product they desire - it's really that easy and effortless. Thankfully, the right-swipe feature has been built with extra resistance, so it's difficult to make an accidental purchase - one less thing to worry about. The new app has launched for android and is already available through the Apple store.

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