H&M Explain Why They Chose Alexander Wang for Recent Collaboration

- 5 Celebrities Who Have a Fear of Heights
- 5 Stars Who Use Expensive La Mer Skincare Products
- 5 Celebrities Who Don’t Pluck Their Eyebrows

H&M's creative advisor Margareta van den Bosch has spoken on the company's recent collaboration with fashion designer Alexander Wang which was a huge success. She says they reached out to the designer because they wanted to create an athletic inspired collection and they believed he was one of the first designers to bring a sporty twist to luxurious fashion. She adds that they were excited to also work with an American designer for the first time: ''We chose Alexander because we had never made a sport collection and I think he really brought sport into fashion. He's a great designer, and someone that I've been looking at for a while actually, and he is the first American that we have collaborated with.''

Speaking on how they approach finding the right designer to collaborate with, Margareta explains that they are always looking for someone who stands out as different and also captures a "moment of fashion" and that timing is essential to make it work: ''First of all it must be someone that we like a lot, then it must be something very different from the previous collaboration, as well as someone that I feel that it is the right time for in the moment of fashion.''

She says that they currently haven't decided who they'll work with next but they've already begun discussing who might be suitable for the next collaboration which will likely launch late next year: ''We haven't made any contact yet. We've been speaking about it but it's next November. We normally give it nine months from start to finish.''

Top search
- Have White Skin Without Acne Thanks To Watermelon
- Goodbye Freckles
- Tips For Lightening Oily Skin
- Cosmetics Suitable For Each Age : Eye shadow, Lipstick and Blush
- 10 of the best skincare products
- 20 days waking up white skin
- 5 Makeup Application Tips to Know
- 5 Top Beauty Tips to Prepare You for Spring
- Valentino Dreamt of Fashion Design Career as a Young Boy
- Charlotte Olympia Founder on Her Fashion Career & Glamorous Inspiration
- Julien Macdonald Talks About His New Jewellery Line Inspiration
- Lulu Guinness Screamed After Madonna Bought One of Her Bags
- Simone Rocha’s Parents Didn’t Want Her To Be A Designer
- Olivier Rousteing Feels Inspired to Design by Denim’s Diversity
- Diane Von Furstenberg Praises British Style Stars & Kim Kardashian
- Lou Doillon Explains the Secret to French Style & Her Fashion Inspiration
- Richard Nicoll Comments on Dressing Anne Hathaway for the Red Carpet
- Diane Von Furstenberg on Her Design Success & Mother’s Big Influence
Top keywords
Miscarriage Pregnant Pregnancy Pregnancy day by day Pregnancy week by week Losing Weight Stress Placenta Makeup Collection
Top 5
- 5 Ways to Support Your Baby Development
- 5 Tips for Safe Exercise During Pregnancy
- Four Natural Ways Alternative Medicine Can Help You Get Pregnant (part 2)
- Four Natural Ways Alternative Medicine Can Help You Get Pregnant (part 1)
- Is Your Mental Health Causing You to Gain Weight (part 2) - Bipolar Disorder Associated with Weight Gain