Katie Grand Opens Up on Designing for Hogan

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Already working as editor of 'Love' magazine and as a stylist, Katie Grand can also add designer to her resumé after designing for Hogan for three seasons. Packing her collections full of quirky finished touches, rainbow colours and a sense of playfulness, Katie admits that when she was offered the job she was at first afraid of designing clothes because she felt it was outside of her comfort zone. She adds that she was more used to designing accessories at the time but now she feels anything is possible: "It was daunting to even think about doing clothes, I’m more comfortable with accessories because I worked closely on shoes at Louis Vuitton, but clothes... I just didn’t feel confident." She admits that now she is happy to design clothes again if the right project comes along:  "Yes, I think so. But it would have to be the right project and my collaborators will have to be really tolerant and patient with my endless corrections!"

Her new collection features statement polka dot pieces and Katie says she would advise people to mix up looks: "I’m quite a random dresser – I rarely wear a “look” head to toe. I’d just slot pieces from this collection into my normal wardrobe. I also love the overnight bag, it’s really light. I stole one – great for going away."

Speaking on enlisting an all-star cast for the campaign including British model Georgia May Jagger and more, Katie just says she's lucky to have good friends: "With Hogan, it was always important for the girls to have a big personality, so I could be nervous behind them, I think I hid pretty well behind my friends!”


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