Selfridges Hosts United Nude Shoe Exhibition

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London-based luxury store Selfridges is now currently hosting a new exhibition and special pop-up shop in collaboration with shoe label United Nude, displaying a host of creative designer shoes for footwear fans to marvel at. This marks the third time the company has chosen to show off their pieces in Selfridge's exhibition space and it's all a part of the store's new festival - named 'The Festival of Imagination' - which explores and celebrates fresh ideas in collaboration with United Nude. 

The festival is inspired by two of Harry Gordon Selfridges' mantras: "Develop imagination, throw away routine… Imagination is the mother of originality; we encourage imagination in every way possible."

Rem D.Koolhaas, the found of United Nude, commented that he is excited to be involved in Selfridges' special festival because he believes imagination is one of the most important aspects of design and he is happy that creativity is being promoted so heavily through the fashionable festival.

He adds that the company are placing a firm focus on creativity and the idea of simply 'thinking outside the box' which he sees as very important and beneficial. He said:  “We are super excited to have our own United Nude exhibition and pop-up shop at one of the world’s best shoe departments for the Festival of Imagination.  Imagination is the number one fuel for creativity and without it things simply wouldn’t be designed. Time imagine means to think new, to think outside the box, to dream and to invent.”

The exhibition is open currently, running until February 9th 2014.

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