Shoe Designer Sophia Webster Unveils J. Crew Collaboration Collection

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British shoe designer Sophia Webster is bringing her whimsical design aesthetic to a new shoe collaboration collection with American label J. Crew. Featuring fun floral, stripe and abstract prints splashed on stilettos, ankle strap heels and more, the newly unveiled collection is feminine and playful. Speaking on being approached by the company to collaborate, Sophia comments that she was thrilled to be contacted because she has always admired the company's work: "I was delighted when Jenna [Lyons] approached me to design a collection for J.Crew. The brand has a real sense of fun and colour that I love and I think that my designs compliment their clothes well."

Jenna Lyons, president and executive creative director of J.Crew, commented that Sophia's shoes are always very unique and she is a talented designer: "Sophia Webster is one of the most exciting and talented British designers. Her shoes are like miniature sets - a beautiful world for your feet to spend the day in. Each shoe tells a unique story."

J. Crew's head designer Tom Mora believes collaborating with Sophia worked well for them because they are both attracted to bright colours and bold patterns: "Sophia Webster seemed like such a natural fit for J.Crew. We are so well known for our love of color and pattern-mixing, and I think this is something we really share with her, it's part of her DNA as a designer." The new shoe collection is set to hit stores and the J. Crew website from the beginning of May.


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