Livia
Firth, wife of Colin Firth, has made it her mission to promote eco-friendly
fashion. She regularly wears amazing gowns made from recycled materials on the
red carpet and says fast fashion can never be ethical because the prices are
too cheap to pay people the amount of money they deserve. She explained that
the production is still "rubbish" because it's done too quickly and
without enough thought: ''Fast fashion is a phenomenon; you can't make it
better. You can use as much organic cotton as you want, but you are still
producing one million shorts for their amount of money [too
little]. It can't be ethical. You are still producing rubbish at the end.
Where do all these clothes end up? They have to slow down. They have to change
their core business model.''
Livia
supports Eco-Age, who aim to promote eco-friendly clothing that is worn more
times than just once. They also regularly challenge celebrities to go green on
the red carpet, asking them to wear pieces made from re-purposed materials.
Livia believes that buying items that you know you'll wear time and time again
is one great way to be eco-friendly: ''Eco-Age is all about practical
solutions... If you can commit to wearing something 30 times, it's
already fantastic, no matter where you bought it. Buy with purpose. I
have things I wear over and over again. I think I'm one of the few people I
know who still mends socks when they have a hole. But it is easier to
buy new socks than to mend them, because it's cheap.''
