The new season sees softer, ladylike
hairstyles take centre stage-tumbling waves, plaits and elegant up-dos in the
most gorgeous shades. With INOA from L’Oréal Professionnel, sublime hair color
can be yours...
Whether it’s pieces for your new-season
wardrobe or a change for that ultimate fashion accessory, your hair, this
autumn/winter brings welcome changes. Softer hairstyles and colors move away
from the undone looks of summer with their beach-blonde shades.
This season’s gorgeous on-trend shades,
from milk chocolate to honey blonde, can be yours with the help of L’Oréal
Professionnel’s INOA. This permanent in-salon color treatment is a favorite
with hair-coloring experts.
“INOA has revolutionized the way we work
with color,” says Mark Creed at philosophy. “Its simple mixing system makes it
so easy to work with, while its color palette has the wow factor this autumn’s
warmer shades suit winter complexions perfectly.” For incredible color with
sublime shine, INOA is hard to beat. AS Cheryl Oakey of Blushes days, “You know
with INOA that you’ll achieve a wonderful shine – whatever the hair’s
condition. The fact that it’s ammonia-free is really reassuring for both
stylist and client.”
With true and long-lasting results, it’s
little wonder INOA is so popular with the experts. Sean Tetlow, creative
director at The Color Room, agrees: “It produces an amazing glass-like shine,
and a shade and tone quality that look so natural/ We’re looking forward to the
new season’s palette of coppers and golden tones – as temperatures gat colder,
hair tones get warmer.”
“Softer hairstyles and colors move away
from the undone looks of summer with their beach-blonde shades. As temperatures
get colder; hair tones get warmer”
“With INOA there is no compromise between
condition and color – hair can both look good an feel good”
The autumn palette from INOA is showcased
at its very best with, Nicole Crush’s tumbling tresses, Cristiano Basciu’s
adorned French chignon and India and Jason Miller’s plaited up-do
It’s all about the look
Moving away from summer’s unstructured
styles, autumn’s hottest hairstyles use a palette of milk chocolate and golden
blonde tones for soft up-dos and tumbling waves that hint at a more glamorous
bygone era.
It’s all about Color
Brighten up darker days – embrace a
gorgeous hair color that shines. INOA’s color collection has something for
everyone this season with this autumn’s on-trend palette of aubergine and plum
shades
