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Rita Ora Speaks on Working Closely With Adidas on Collaboration Collection

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Rita Ora has just unveiled her first collaboration with sportswear company Adidas which will go on sale before the end of the month. The British singer has also commented on her designs, saying that she worked closely with the big brand to make sure every detail was personalized to her own liking and she is excited for the launch date: ''The collaboration came about through mutual love and appreciation. I have always been a fan of Adidas Originals and respect what they stand for in their fearlessness and originality. I worked very closely with Adidas Originals to put a personal touch in every piece with connections to my music, my career, and my life. I'm really proud of the collection and beyond excited for my fans to get their hands on it!''

Rita explained that in order to get inspired for her designs, she went back in time through the archives at Adidas to examine past products that she could revamp or restyle in her own way. She also got to know the team she was working with on the project: ''I studied all of their shoes and their archives from the past 50 years. Before I started, I wanted to meet the team that was going to do it with me. So I did a performance at their Christmas party and met everyone. I was there for four hours going through a mood board, seeing what they have, what they don't have and bouncing back and forth with ideas. From there on, literally we'd meet every two weeks for a five-hour meeting.''

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