women

Cameron Diaz on Launching Her First Pour la Victoire Campaign

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Cameron Diaz is the current artistic director of shoe company Pour la Victoire, recently completing her first campaign which she directed for the brand. Steering the designs in the direction she believes will boost sales and take the company to new levels of success, Cameron says she thinks the pieces now have real meaning because they celebrate a person's individuality. She adds that the company have a celebratory tone because they want to empower women to do their best which is something she feels very passionate about and thinks other women will find interesting: "My goal as artistic director is that our brand doesn't presume to tell you who or what you should be, it is meant to help you be who you are. We believe in celebrating victories, large or small, from personal to professional to creative, and empowering women who are fully engaged in their passions."

Cameron worked alongside model Olya Zueva who appeared in the new campaign she directed, saying that she selected Olya to star in the new film because she believes she perfectly captures the spirit of what their designs are all about because she is a modern women with her own individual style. Cameron gushes that she is impressed with the kind of person Olya is: "Olya has been an amazing partner in this endeavour - she is the embodiment of the spirit of PLV. She is interested and interesting and she truly lives life with her eyes wide open. She is modern, self-possessed and relatable, with an effortless sense of personal style."

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