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This season will be even more exclusive and international. Every season, we introduce retailers to the very latest and best collection and designers. The brand portfolio is carefully curated, and new brands are integrated every season, with an increase of 23% for the spring/summer season 2013.

Consumers are becoming increasingly discerning when it comes to product and brand selection. Comparative shopping, online research and offers from vertical manufacturers all force retailers to be quicker and better informed these days. They are constantly under pressure to adapt their ranges to new tastes. It is the ideal source of inspiration and information for top international retailers, media representatives and stylists etc. We introduce trade audiences to innovative trends from around the world.

Description: Jewellery by Sabrina Dehoff

Jewellery by Sabrina Dehoff

This season I am particularly looking forward to the new jewellery hall. In previous seasons, individual high-quality jewellery collections were on show in the accessories hall. However, demand from jewellery makers has increased to such an extent that we have decided to devote an entire hall to jewellery. That’s the story of how our new “JEWELS” hall came into being, its little treasure chest, where all sorts of trends and styles are represented.

In Hall 2 our finger really is on the pulse of the zeitgeist. An outfit is only complete when it is matched with the right accessories. There are hardly any stores that do not offer a large selection of accessories and jewellery, and hardly any designers that do not offer this as part of their collection. It is the only fair with such a wide range of exclusive jewellery labels together with fashion. As far as the consumer is concerned, Berlin is currently evolving into an insider’s secret for jewellery. There is room for creativity here and up-and-coming designers have good opportunities to make name for themselves.

Beside the new accessories segment, what will be the highlights at this season?

A further highlight is the new area in Hall 7 – 7thHEAVEN – where we will be showing the showing the world’s best international avant-garde collections. Designers from all over will be featured here, from Korea to Romania, examples include: Resurrection, Demoo Parkchoonmoo, Twenty(2) two, Pazaikin, Adeline Ivan, Carmen Secareanu, but also Hannes Roether, Unconditional, David Andersen, The Black Line by Barbara I Gongini and many more.

Description: Jewellery by Vanessa Baroni

Jewellery by Vanessa Baroni

SEEK, the Contemporary Fashion Trade Show, next door in the Kühlhaus, has grown too, both in terms of quantity and above all quality. Another floor will house presentations with a brand line-up which is not to be missed, including Billionaire Boys Club Bee Line by Mark McNairy, Carin Wester, Ebbets Field Flannels, Our Legacy and V Ave Shoe Repair, to name but a few.


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