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Agent Provocateur Bring New Meaning to ‘Domestic Goddess’ for Spring 2014

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Lingerie label Agent Provocateur have just unveiled their stunning new Spring 2014 campaign images captured by famed American photographer Miles Aldridge. Set around a blissful-looking pink-tinged household, model Hailey Clauson plays the role of a lingerie-clad housewife as she hangs out in the dreamy-looking and even doll-like kitchen.

Keeping with his usual style, Aldridge fused fantasy with a retro-inspired glamour, and this campaign perfectly displays his original aesthetic. Commenting on working for the label, he said on his source of inspiration: “Shooting with Agent Provocateur was like a childhood dream come true where I drop by unannounced on a school friend to find his mother home hovering in the kitchen in just her lingerie. These sensations from early adolescence run through all my work, like the pink sugar writing inside a piece of well sucked Brighton rock, except the endless word in my rock is woman, woman, woman, woman, woman.”

Creative director Sarah Shotten also spoke on 18-year-old American model Hailey Clauson, who takes on the role of their version of a domestic goddess. Sarah says that the model is a flawless choice for the role because she has the look of an amazing all-round individual which was the message they were toying with in the fun new campaign images.

She said that she was "interested in the irony behind the idea of the ‘Perfect’ woman, unfazed by the everyday pressures of life. Our campaign girl has it all, she’s a lady in the street and a wildcat in the bedroom and the collection mirrors her pretty perfection."

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