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Victoria Beckham Opening Her First Store in London

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Victoria Beckham has won the fashion world over since launching her own namesake fashion label, showing at low key presentations at New York Fashion Week and also landing luxurious stockists both online and in physical stores. Now, Victoria is taking the next step by establishing her first stand-alone store. The new flagship store will be located on Dover Street in London and will open in Autumn 2014.

Commenting on the big leap, Victoria stated that she is excited about the move because she believes she is now in tune with her customers and loves the new location she has selected for the store because it's a cool, up-and-coming part of London: "I think the time is now because I know my customer. It will be the first time that the people will really be able to see the brand through my eyes. It's young and cool. There are great galleries in the area. There's Dover Street Market directly opposite of us, which is not a bad thing."

The new building will be far from basic - it measures 7,000 sq ft over three floors and Victoria has enlisted the help of renowned architect Farshid Moussavi to help her create her vision for her first ever location: "[Farshid] is a woman who loves fashion as well. She has quite a conceptual eye, which I like. We want to make something different without making it overly complicated. I just want it to feel real for me."

The new store will house everything designed by Victoria Beckham, including the 'Victoria Victoria Beckham' line and a full range of accessories. Victoria says she continues to dream about expanding. She also recently set up a NY office: "I'm taking my business very seriously... To take it to the next level, I need a team on the ground living and breathing everything here in America."

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