British
designer Gareth Pugh usually shows his fashion collection at Paris Fashion
Week, but he has opted to return home, bringing his new season Autumn/Winter
2015 collection to London Fashion Week in February 2015. Opening up on the
switch, the designer commented that it felt very natural to bring his designs
back to London because it's where everything began for him and it's also where
his "creative family" is. He explained: "London is where
everything began for me. My creative family is here, our story is here. So I'm
thrilled to acknowledge such an important milestone on home ground. At heart
this is a creative decision - it feels timely and true to the spirit of the
work."
Gareth
added that he has always been linked with London and he knew he would
eventually return to show his collection in the city again, and he felt now was
the right time to do it: "I never really left London — I’ve lived and
worked here forever, and there was always going to be a time when I came back
and my creative family are all here. My first show was in February 2005 with
Fashion East, and it seemed like the appropriate time to come back."
Pugh
says he is very positive about his work and he is glad to have freedom to do
what he wants within his job: "I feel very much in a great place right
now. There is no one telling me what to do — it’s still me deciding — and
that’s a nice feeling, I did it my way.”
