Joules Launch Stylish First Eyewear Collection

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Fashion label Joules have just launched their first eyewear collection in collaboration with Vision Express with an exclusive star-studded launch party in London. Taking their inspiration from the British countryside, the collection features designs for women and children alike. With bright prints and retro-inspired styles, the fashionable eyewear line is bold and bright. Opening up on the designs, Tom Joule who founded the brand said that the company were excited to create something new: “We’re extremely proud of the first Joules eyewear collection, launched exclusively with our friends at Vision Express. We’ve developed this range in response to customer demand and worked hard to make sure each frame is true to the Joules brand, reflecting our country heritage, sense of humour and fun with colour and prints.”

Vision Express CEO Jonathan Lawson sounds just as enthused about the new collection and believes people will be interested in the new Joules eyewear line because it's original and stylish. He adds that it appeals to girls and women of all ages and that he was very happy to work with the fashion label on the project because he thinks it has huge appeal: “It’s fantastic to partner with Joules to offer their exclusive eyewear range, at an accessible price point for our female customers and with a unique, attractive range for mother and daughter. The collection reinforces the Joules eye for detail and commitment to quality, and is an attractive distinctive addition to the extensive range of over 60 exclusive and designer brands Vision Express has to offer.”


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