women

Journey Of An Icon : Neverfull, Speedy, Noé , Variations of the Noé Alma, Saumur

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As Louis Vuitton brings French elegance to Chennai with a new store, we trace the story of its five classics. The evolution of a woman’s luxurious companion continues.

Neverfull

1854 - Louis Vuitton founded the brand in Paris. Popular for customized travel trunks

1892 - An archival campaign is converted to its now famous handwritten patch on its striped interior

1896 - Louis’ son Georges Vuitton designs the iconic Monogram symbol in homage to his father

Description: Advertisement from 1898

Advertisement from 1898

Description: Hillary Duff

Hillary Duff

Description: Neverfull Monogram (L-R) sizes GM, MM, PM

Neverfull Monogram (L-R) sizes GM, MM, PM

Speedy

1930 - Originally called the ‘Express’, the first kind of hybrid – both luggage and a purse

1965 - Created on a personal request in a smaller size as a Speedy 25 for the stylish Audrey Hepburn, starting the carry-all city bag trend in the ’60s

1978 - The launch of mini Speedy as a tribute to its creator Henri LV established its never-ending demand

Description: Louis Vuitton travel catalogue

Louis Vuitton travel catalogue

Description: Audrey Hepburn with her Speedy 25

Audrey Hepburn with her Speedy 25

Noé

 

1932 - Keeping the tradition of custom-made designs alive, the Noé was designed to transport five bottles for champagne vintners.

1960 - Adapted and launched as a city bag, its name refers to Noah, the Biblical character known for building the Ark and harvesting wine.

2010 - Naomi Campbell picked the reinvented Noé from the LV SS 2010 line for the White Alliance Charity, where part of the money from the sale benefits the Foundation. Soon after it was the season’s most-wanted bag.

Description: Naomi Campbell with her Noé

Naomi Campbell with her Noé

Description: variations of the Noé

Variations of the Noé Alma

1934 - The distinctive shape was inspired by the ‘Squire’ bag.

1955 - Renamed ‘Champs Elysees’, it got its current form in a monogrammed canvas in 1992 as a tribute to Place de l’Alma in Paris.

2006 - Creative director Marc Jacobs collaborates with American artist Stephen Sprouse’s graffiti prints. Brings it back for 2009.

Description: The Alma in an alligator version

The Alma in an alligator version

Description: Michelle Yeoh with her Monogram Alma

Michelle Yeoh with her Monogram Alma

Description: Monogram Vernis roses Alma Fuchsia

Monogram Vernis roses Alma Fuchsia

Description: SS 2001 Stephen Sprouse Graffiti Alma

SS 2001 Stephen Sprouse Graffiti Alma

Saumur

1986 - A utilitarian bag for hunters, the gibecière (French for game bag) back in 1964 was the inspiration. Reminiscent of a saddle, it is named after the French city Saumur, known for its riding school and prestigious stables.

2006 - Its adaptable strap and pocket features lead to the launch of two versions in the Monogram Mini Lin line on a light supple and resistant canvas textile.

Description: School of Cavalry, Saumur, France, circa 1950

School of Cavalry, Saumur, France, circa 1950

Description: Saumur

Saumur

 

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