Victoria Beckham on Her Start in Fashion & Her New Store

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British designer Victoria Beckham has spoken on getting her start in fashion, revealing that at the time she began her label, she picked New York Fashion Week to debut her line because not everyone would attend the show if it was in London. She therefore had to ditch presenting in her home country in favor of NYC, but counts herself lucky to have landed the timetable spot she has at the big fashion event: “I lived in Los Angeles for a long time. When I first started doing all of my shows, not all of the key press and all of the key buyers went to London Fashion Week. Everybody went to New York. I am very lucky to have the time slot that I do, with regards to my show. It’s what we know and it works for us. I am very superstitious as well and I have no intention of moving from New York.”

Victoria is in the process of opening her first store in London and she says the whole experience is exciting because it adds a whole new element for the customer and she'll be able to present the brand exactly how she wants it to be seen: “This is very exciting for me and my whole team. This is the first time that my customers will be able to feel and see my brand through my eyes. We launched a website about 18 months ago now, which has been hugely successful. What is great about online and the store in London is I decide what will be sold in the shops."

The designer is also thrilled to be able to handpick what will be available in the store specifically and says she's investing in stocking the statement designs from her shows: "This is my vision and these are my favourite pieces that, as a customer, I would like to buy. I am going to buy more into the fashion pieces that are in all of the shows. So I think it will definitely be a different experience to when a customer would normally go shopping for ready-to-wear.”

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