Fashion
designer Mary Katrantzou is set to collaborate with Adidas Originals. Known for
her statement printed pieces, Katrantzou comments that she is interested in
working with the big sportswear company because it will be a unique experience
to work with such a huge global brand. Set to give her normally
modern-meets-sophisticated look an urban twist with the new designs, she adds
that she grew up wearing Adidas trainers and is now inspired by their new
partnership: ''I'm really excited to be working with Adidas on a line of
apparel and footwear. I grew up, like so many other kids around the world,
wearing Adidas sneakers and I'm really excited about bringing my vision to such
a global brand. They have a fantastic heritage and their ability
to innovate in sportswear makes them the perfect partner for us to
work with in this market.''
Dirk
Schoenberger, global creative director of Adidas's sport style division,
commented that the company are thrilled to be working with the unique designer
and are excited to see how her printing techniques will translate to their
goods: ''The collaboration between Adidas and Mary Katrantzou merges
the exceptional talent of one of the most interesting designers of today and a
company that embraces many different cultures from sports, pop, music and
fashion. I admire Mary's extraordinary sense of printing techniques, colours
and silhouette that will bring another amazing new aesthetic to the Adidas
originals women's collection.''
The
new Adidas Originals x Mary Katrantzou designs will be released in November
this year.
