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Gemma Collins is Proud to Design Flattering Plus-Sized Collections

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'The Only Way is Essex' star Gemma Collins has opened up on designing plus-sized clothing. Gemma says she is very passionate about helping women find clothes that make them feel amazing and she loves to show people how great they can look with the right outfit. She commented on her design efforts: ''I'm passionate about helping plus-sized women who have low confidence and self esteem because I've been there myself, I've been really down about my weight. There's a lot of women I can reach out to. That's why I have so many bright colours in my collection because you should celebrate who you are as a person. I'm trying to bring hip clothing to the plus-sized market.''

On her latest collection, Gemma says she is proud of the feminine designs that aren't afraid to stand out. She believes it pushes boundaries and tries to be unique, creating something that wouldn't usually be available in plus-sizes: ''This is such a strong collection for me, instead of sticking with dresses I've introduced a lot more kaftans and shirts and tunics. I've done really lovely floral prints. This is where my collection is different; not everyone would think, 'We're going to stick lots of bright flowers a dress for bigger girls'. I want to put them in hot lines and neon colours.''

Incredibly proud of what she has achieved, Gemma admits she is often overwhelmed when she sees people wearing her clothing: ''I can't tell you how exciting the clothing side of things is for me, so many women stop me in the street, in the supermarket or if I'm out having dinner. I'm seeing more and more women wearing my clothes. If I'm driving and I see someone in the street wearing my clothes I'll stop and wave and thank them. I get butterflies in my stomach and get really emotional, I have to hold back the tears.''

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