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Sarah Jessica Parker Collaborating With WeTheAdorned

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'Sex and the City' actress Sarah Jessica Parker is on a roll. She recently launched her debut footwear line and now she's working on another new fashion project. Sarah has teamed up with online jewellery store WeTheAdorned to exclusively curate a collection of designs. One of her chosen designs will go on sale via the members only website each week. Speaking on the new project, the husband and wife team behind the company - Tim McElwee and Cyia Batten - have gushed about Sarah, stating that she is a wonderful person to work with. Tim commented: "She's lovely. Super kind, super gracious. Very intelligent, very thoughtful."

Tim added that they proposed the project to the actress to help the designers, who will submit their work to her and she will be able to select her favorites to go on sale via the site. He explained how he approached her about the idea: "When we came to [Sarah Jessica] with this we said, 'Look, every single one of these designers is having the same problem. The business has changed so dramatically, and it's not going to change."

Cyia stated that she loves watching Sarah at work because she selects pieces with care and always has a great reason for doing so which she thinks is valuable: “It’s interesting to watch her work because when she chooses a piece, she knows exactly why. Sometimes the obvious things you think she’ll love aren’t the ones she’ll pick up."

The first design will launch this spring and will be available in limited numbers only.

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