Abbey Clancy is the New Face of Lingerie Brand Ultimo

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British beauty Abbey Clancy has just been named as the new face of lingerie label Ultimo, replacing their former face, Michael Buble’s wife Luisana Lopilato. Abbey, who is married to footballer Peter Crouch, will take home £250,000 for the new modelling gig and is said to be overjoyed to be the new face of the company. Michelle Mone, who founded the brand, commented that she believes Abbey is the perfect person to front their new campaign: “I’m delighted to announce that Abbey is the new face and body of Ultimo. She’s a modern beauty, feminine and fashion-forward, which perfectly reflects our forthcoming Spring Summer collection. It is very exciting times for Ultimo. We’ve made major improvements to our product and taken a more directional approach. Abbey’s first Ultimo shoot will reflect this change in direction, further cementing Ultimo’s position as one of the UK’s best loved lingerie brands.”

Abbey added that she is excited to be a part of the new campaign because she feels passionately about what she is modelling and loves the products: “It’s really exciting to be part of such an established brand at such an exciting time. I absolutely love the Ultimo product – it’s so wearable and feels amazing on the body! I can’t wait until the Spring Summer campaign is revealed next year, and to work with Michelle and her team.”

An insider close to Abbey says she is very happy to have landed the new role: "Abbey's made up. She loves modelling sexy lingerie and has always been a fan of Ultimo's stuff. She's done her first shoot and has been excited by how good the campaign looks. Ultimo have picked the perfect time to get her to show off her body - she is in tip-top shape at the minute, as she's been getting extra toned on Strictly."


Luisana Lopilato for Ultimo

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