Crazy Denim : The Scoop, Marni for H&M

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The Scoop

If you hadn’t yet realised, this season is a little, well, jolly in tone. With every flavour of prints, Crayola-brights, precious-metal hues and pretty pastels on offer, it is seriously feel-good out there – and denim certainly hasn’t escaped being spiced up with a strong dose of fashion Prozac.

Okay, now don’t get scared: if you are a little colour- or print-phobic, sporting this look on your bottom half is relatively painless (you can pair with a chic, classic-hued tee or jacket – check out Freida Pinto in her delicious plum-coloured skinnies.

Denim jeans, $72


We adore Current/Elliott’s darling polka-dot version, but for a softer take, why not try Beg, Borrow or Steal’s pretty-in-pinks? Wear loose and roll up the hem if you’re worry about your pins aren’t up to a clingy, block colour.

Beg, Borrow or Steal pink denims, $88


Current/Elliott coloured denims, $288

Feeling brave? Then take your lead from Cheryl Cole, and the queen of Parisian cool Isabel Marant, and think pattern as bonkers as you like – we are speechless over Mother’s almost too fabulous Hawaiian-vista-print, while Paige’s poppies are the perfect way to tick off two trends in one (full fash-points for colour and floral).

The options are positively endless – go metallic, go tie-dye (and actually Topshop’s linear print is very flattering), just go crazy – we double-dare you… But if you still need convincing that this is a trend, can we direct you to exhibit A: Pippa Middleton – the patron saint of a sensible nude court, rocking neon skinnies? We rest our case.

Pippa Middleton wearing coloured skinnies


My Style Icon: Minnie Driver


Minnie Driver


“My mother Gaynor Churchward – a model, who wore Chlóe evening dresses in town and Gucci trousers tucked into wellies in the country. Mum could do high glam and understated cool. And, aged 75, nothing has changed.”

Marni for H&M


Marni for H&M, spring 2012

Seriously, H&M, with all these hot designer collaborations, you really are spoiling us! Its latest hook-up is with Consuelo Castiglioni’s Marni and features all those signature prints, clunky-but-cool heels and fun jewels, yet at a bargain price (from $16-$240). Warning, ladies, you’ll have to fight us to get in the door.

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