Lily Allen Says Fashion Events Are Important for Business

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Lily Allen has opened up on the importance of fashion events, admitting that when she receives an invitation she's hoping for business opportunities. She believes events like the recent MET Ball are important to celebrities because they give them a "presence in fashion" which might land them a high end campaign if they're lucky, as well as other chances to work within the fashion and beauty sector which might not otherwise come their way. She explained that she thinks businesses watch to see who looks good on the red carpet and offer jobs to those who impress: ''Anything can be consumed on the internet so you're constantly trying to think of other streams to make money out of because you're not going to get it from record sales. Things like going to the Met Ball are important because they give you a presence in the fashion and beauty arena and hopefully some beauty brand might think 'Oh she looks quite pretty'. ''

Lily says that while she loves to be invited to huge events, she admits it isn't that much fun. She doesn't see it as a chance to unwind and enjoy herself because there is a lot involved in preparing for the red carpet and everything has to go perfectly on the right so it is always a lot of effort: ''It's really lovely to be invited to those things. It's not a night out with your friends, it's not fun, everyone is like lets pose for the camera and is a little bit stiff.''

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