Richard Nicoll Explains Decision to Skip London Fashion Week

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Fashion designer Richard Nicoll recently unexpectedly opted not to show his eponymous collection during London Fashion Week, and now he has explained why he decided to cancel the season's show. Nicoll reveals that over the last few years, he has found himself under great pressure and he just needed to take a break: ''I needed a break. My sales weren't going very well and the last couple of years have been super-stressful. It's so different from how it was when I started and I'm just not sure if I'm signed up to what it has become.''

Although he may not be producing his own collection at the moment, Nicoll has taken on a new role as designer for high street brand Jack Wills, and he has spoken on how he is approaching the design aspect. He comments that he is trying to refresh the general look of the brand, while still holding on to what makes it original in the first place: ''I wanted to understand that demographic better because I wasn't really au fait with it, but that's been part of the fun. It's my responsibility to refresh the brand, but not reinvent it. It's been interesting to find that balance. What's unique about Jack Wills is that it's not really fashion, it's more lifestyle product, and in a way that makes it more approachable.''

He added that he loves how young and fun the brand is, and has embraced many of the design elements that were already a main feature of the company's look: "I like its youthful approach to British dressing. I thought it would be fun to take on a big brand and refresh its DNA. I've embraced key elements, like the branded sweaters, and made them a part of the seasonal collection. Mixing heritage pieces with laidback dressing is unique to Jack Wills."

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