Victoria Beckham Says She Designs With Herself in Mind

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British singer-turned-designer Victoria Beckham has opened up on her design process. She reveals that when she's designing for her namesake label she creates with herself in mind, creating what she would be interested in wearing personally. She says that at the beginning, structured dresses were her focus point and they've come to be a big part of what her label is about now, but she is also interested in experimenting and trying new silhouettes and garments: ''I started with dresses that were very structured because that's what I wanted to wear. The Victoria Beckham woman, that's me. These days, of course, my wardrobe is filled with suits, shirts, skirts, fantastic trousers I'm proud of...I also want things that are more relaxed, that you can mix up. As the collections go on, I try to experiment, to reinforce my point of view, to deliver a strong fashion message to the world.''

Victoria says that she likes to keep designs streamlined but also with attention to detail. Her focus is often on the body as she hopes to make women feel amazing and believes her designs boost confidence:  ''My fashion is very deceptive in because, underneath simple and effortless exteriors, it presents lots of details, especially my spring/summer collection which was very centred on design. Women look to my brand for structured dresses, and I want to give them what they aspire to each season. It's crucial for me to give women confidence, that they feel better and stronger in my clothes. The people I meet tell me my dresses do that for them.''

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