J.W. Anderson Appoints New Chief Executive Officer

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British label J.W. Anderson have just announced a change in the company - Simon Whitehouse will join the fashion house as a new chief executive officer. Opening up on why he decided to hire Whitehouse to take on the important role, Anderson commented that he wanted to employ someone who has experience in sales and who he felt he could trust: ''I wanted someone who had a sales background and someone who could understand the needs of a small business and a younger team. The way in which he was speaking, I felt like I could trust and look up to him.''

The label will soon launch a retail website for their designs and Anderson believes people are more thrilled about the new e-commerce store than their real catwalk show. ''I think people are more excited about [the website] than the show, which I think is brilliant because the show talks to the minority ... I want my sister who lives in Northern Ireland to know what we do, but not to be reading it in magazines, and talk directly to her because fundamentally that's the most important customer nearly."

Anderson adds that he believes each fashion label can have its own voice and speak directly to customers in the new digital age: ''The fashion customer is good and you've got to speak to them to get it out, but I feel that the world is changing where you can talk to the audience in a very simple way because you are cutting out the fluff.''

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