J.W Anderson Launches Exciting New E-Commerce Website

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Scottish designer J.W Anderson is embracing technology in big way. The hit label have just launched a new e-commerce website to sell the collections and Anderson believes this matches up with the increased use of social media to sell products because it's something the company's customer base is already interested in. He commented on the move: "Our database is young and our impact is around social media, so it feels right to be finally embracing our customer in this way."

The designer explains that he sees this as a step towards progress and thinks fans of the label will really like the new website because he thinks they've been searching for a dedicated place to shop the designs from the catwalk - there will even be a chance to shop exclusive items that won't be available elsewhere: "We've developed such a strong following over the years that we have turned into a cult brand and our customers have wanted to have something more from us."

Anderson, who will also run a personalized blog as part of the new site, believes the idea is very appealing because it brings everything about the company together in one place, and gives it a unique personal touch that otherwise wouldn't be on offer through other sale points: "I like this idea when all the aspects of the business are streamed together so that people can see a full demographic. It's so much more personal and, as we're a very open company, it's so important to integrate comment from us."

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