Singer-turned-designer
Victoria Beckham has admitted that her fame can come in helpful when it comes
to promoting her fashion label. She says that having a voice which reaches
people is a great way to boost her business because people listen to celebrities,
although it's not something she likes to do regularly: ''The most valuable
part of being famous is that you have a voice and people will listen. I mean I
can get a lot of attention. I don't have to rely on advertising
campaigns." The designer admits she doesn't "like to use that card
very often."
Victoria
says that when she first launched her company, she felt that people's
expectations were low so she didn't feel much pressure at the
beginning: ''Everybody said, 'Well it's never going to work because a
celebrity can't do a line [but because] everyone thought it was going to be
rubbish [it took] the pressure off a little bit. There were no
expectations. I didn't expect it to be any other way."
She
comments that she likes to spend most of her time focusing on her business and
isn't that interested in being a typical celebrity. Victoria says she doesn't
like to go where she knows she'll be caught by the paparazzi because she isn't
in to that lifestyle: ''I like to keep my head down, work hard, focus on
what I'm doing business-wise. I like to try and control how much I'm seen. I
don't want to go out and be photographed every day, you know.''
