Whistles Welcomed to Show at London Fashion Week

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British label Whistles has been officially invited to join the schedule at London Fashion Week by the British Fashion Council. Whistles have already shown as part of the Fashion Week previously, but the label will now be officially recognized as part of the London Fashion Week event.  

Whistles CEO Jane Shepherdson commented on the news, stating that she feels excited to be accepted in to such a prestigious Fashion Week and she looks forward to bringing the label to a new audience with the newfound support of the British Fashion Council: "We are delighted to be a part of the schedule this season. It is great to be recognised by the British Fashion Council and the press that have supported the brand over the years. It's a good opportunity for us to meet all the international press that attend and that are steadily growing in their numbers and showing their support."

Jane added that the company are hoping to create a presentation that will "immerse people in the brand". They are hoping to launch on a global scale in the future and they're excited to reach international press through their link with London Fashion Week. She said: "It has really helped us to take a step towards the global brand that we are working towards. We have had a great deal of support from international press who have discovered the brand, as well as retailers and e-commerce sites. It has also elevated the brand and allowed us to create a collection that showcases the design team's skills."

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