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Lily Cole Creates Eco-Friendly Footwear in Collaboration With Veja

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British model Lily Cole has turned to design to create a special line of limited edition shoes in collaboration with Veja, an eco-friendly French-based company. Working as an ambassador for Sky Rainforest Rescue which aims to protect trees in Brazil, Lily set out to create shoes that are eco-friendly as well as stylish, designing three pairs of canvas printed trainers.  The shoes are made from a special sap which is named liquid latex and can easily be extracted from the trees without causing any damage, preventing trees from being cut down. Opening up on the project, Lily revealed that she believes she is contributing to saving the rainforest by promoting the use of this wild rubber: “The survival of the rainforest depends on managing its resources. With all eyes of Brazil this summer, my collection not only taps into the SS14 flat shoe trend, but also shows how wild Amazonian rubber can be used to make desirable products for people’s everyday lives."

Lily even traveled in to the Amazon personally to experience the place for herself and thinks the team she worked with are assisting greatly in saving trees and are also creating more of a demand for wild rubber which is an eco-friendly product that is likely to stop trees from being cut down for other uses: "During my trip to the Amazon, I saw firsthand the crucial part that Sky Rainforest Rescue plays in creating demand for wild Amazonian rubber for companies like Veja, and making the rainforest worth more standing.”

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