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Marc Jacobs Creates ''Immersive'' Catwalk Experience With Beats by Dre

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Hoping to create a customized and "immersive" catwalk experience for viewers, Marc Jacobs teamed up with Beats by Dre who provided those in the audience at his 'Marc by Marc Jacobs' Spring/Summer 2015 show with a set of headphones to experience the special sounds created for the show by Pulp bassist Steve Mackey. Marc explained that he wanted his new collection to be viewed like an art installation and he felt that enhancing the sounds would give that impression. He explained the idea: ''We wanted to create an immersive experience for this collection, like an art installation - to add another dimension to a more traditional soundtrack. We worked closely with the team at Beats by Dre to develop an enhanced audio experience. The idea was to mix the instrumental track that sounds familiar yet modern, with a narrative overlay to play with the audience's perception and make for a more personal experience.''

British editor and stylist Katie Grand, who often works closely with Jacobs, commented on the addition of the headphones to the show, explaining that she believes they added a whole new soundscape to the designs. She reveals that they had begun working on the concept since the previous season and she believes Beats by Dre helped them realize the vision they wanted to create: ''Last season we started experimenting sonically to add a new dimension to Marc's show - to create a soundscape. We wanted to build on that and take it a step further; this is where Beats by Dre came in.''

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