Salvatore Ferragamo Release New Fiamma Bag Inspired by “a Generation of Women”

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Salvatore Ferragamo's designer Massimiliano Giornetti recently designed a brand new 'Fiamma' bag for release and has opened up on his inspiration for the design. Giornetti says he was inspired by a whole "generation of women" and says he doesn't just have a single muse. He selected several famous stars to appear in a new series of interviews to coincide with the release including Sydney and Anika Poitier, Princess Theresa Patricia and Princess Mathilde Mélusine Ruspol as well as several others. He commented: “When designing the bag, I wasn’t thinking about a single woman but a generation of women. In interviews, people will ask me who is my muse, but it’s not just one woman; it’s different women in different situations and different moments. I wanted to select women who could express their style and elegance in an extremely provocative and innovative way. I’m inspired by women with a personality, and each personality brings a different life to the bag... All women should have the courage to express their own inner style.”

Giornetti wanted to link different types of people and says he made the project about a diverse selection of women to show his inspiration: "More and more, fashion is not really about a specific target. Everybody is looking for a sense of joie de vivre and elegance. The idea of targeting a certain age is an older type of marketing that was popular in the '90s. There is now a sense of aesthetic that links a different generation of men and women; it’s a new propellant in developing a collection. This project is about different people living in different areas with different involvements and different attitudes.”


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