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Shopbop Unveils Their Collaboration With SoulCycle

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 Online retailer ShopBop has just unveiled their new collaboration collection with New York based fitness company SoulCycle. The collection of workout clothes includes printed t-shirts, joggers, trainers, beanies and sweaters. The designs will be available through both Shopbop and the SoulCycle studio in NYC with pieces ranging from $48 - $130.

One of the SoulCycle founders Julie Rice commented that the move felt natural and it is one of their first major collaborations:  “It felt like a really natural fit — we haven’t done a lot of collaborations before, but this one felt like it would appeal to both of our customers."

Rice spoke on designing the collection, stating that she believes the designs make the wearer feel great and it also doesn't lack attitude which she thinks is a unique aspect of the pieces: “Soul really transcends the classroom, and we have worked hard to find a style that makes people feel good both in and out of the room, it’s a little bit badass, so when you catch a reflection of yourself in the mirror you feel tougher, and it’s sexy, which is a way we all want to feel. It’s also about great fabrics and lots of comfort.”

Rive explains that they decided to run with the concept of the 'Soul' for the collection, using it as a major inspiration point:  “When we were thinking about the collection, we broke the ‘soul’ off of the ‘cycle,’ so all of the pieces are about the meaning of the word ‘soul, we have a lot of plans for SoulCycle in terms of being a lifestyle brand, and the way that we see it is that ‘soul’ is a universal theme: Everybody has a soul, everyone wants their soul to feel good.”

 

 

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