Hussein Chalayan Lands Vionnet Demi-Couture Design Role

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Experimental and avant gardé, Award-winning British fashion designer Hussein Chalayan has challenged the fashion design world ever since founding his own namesake label and introducing the world to his graduate collection in 1993 named "The Tangent Flows". He has continued transforming what is possible within the realm of fashion and adding an element of architecture that is amazingly blended in to functional, wearable pieces. 

Chalayan has just landed a new role at historical French fashion house Vionnet. The designer has created a demi-couture line which will be presented in Paris at Couture Week later this month. Speaking on enlisting Chalayan for the design project, Vionnet chairwoman and creative director Goga Ashkenazi commented that she is very happy to see the designer working for the label because she has always been impressed with his work and his approach to design. She adds that he is "super-talented" and she admires his artistic nature: "I'm extremely happy about this collaboration because I think that Hussein is a super-talented, forward-thinking designer. He is a true artist, very conceptual; he thinks out of the box and has a strong architectural approach. He represents what Madeleine Vionnet represented in her era." 

Commenting on taking on the new role, Chalayan stated that he was excited to work alongside Ashkenazi and bring something new to the historical brand name that is already renowned for its long history: "The combined elements of Goga Ashkenazi's creative energy and entrepreneurial approach together with the unparalleled heritage of the house makes this an exciting collaboration for me." 




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