Giles Deacon Designs Shopping Totes for Sport Relief

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British designer Giles Deacon has designed two new tote bags in aid of Sport Relief which will go on sale exclusively at Sainsbury's. The two totes are both covered in colourful prints and are limited edition items, going on sale from the 14th of February 2014. Retailing at just £6 each, approximately £1.50 will be donated to Sport Relief. Commenting on designing the bags, Giles said that he is very happy to help raise money for the effort: "Sport Relief supports causes dear to my heart and I feel honoured to be involved in this project alongside Sainsbury’s to help raise money for vulnerable people in the UK and around the world."

James Brown, Head of Clothing at Sainsbury’s opened up on the charitable collaboration and spoke on working with the designer: “We are delighted to have joined forces with Giles Deacon to create this range of stylish bags to support Sport Relief. This year Sainsbury’s is extremely proud to have been a partner of Sport Relief since 2006."

Speaking about the imaginative prints seen splashed all over both new creations, Giles revealed that he was inspired by his everyday life: "The illustrations are based on drawings I’d been doing of people I see in airports, in Claridge's or in meetings – characters from all over. I wanted something that would be very bold and recognisable as Giles, and that incorporated my love of graphics and the ‘Deacon’ colours. I also wanted the bag to be more than a shopper, I wanted it to be something that you could put your gym kit in or use as an overnight bag with a zip on top."


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