Cameron Diaz Speaks on Working With Pour La Victoire on Shoe Collection

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Actress Cameron Diaz became artistic director of parent company PLV less than a year ago, and now she has spoken on helping to design a new Autumn/Winter 2014 shoe collection with the brand. Cameron has already worked to help refine the company's current offerings and she's now working closely on perfecting the upcoming offering. On her involvement, she stated that she saw an amazing opportunity to do something creative and jumped at the chance: "When I first came to PLV, I saw the potential in it because it was a brand that didn’t really have its own identity. It was a little bit all over the place. I looked at it as an opportunity to help create that."

Cameron says she knows all about heels and what makes them more comfortable to wear because for her previous role in 'Charlie's Angels', she had to literally do Kung Fu while wearing towering shoes. She said: "For both Charlie’s Angels movies, we wore heels, ran in heels, did kung fu in heels. We weren’t pretending. Heel function is a very important thing for me."

Recalling one of her first shoe loves, Cameron says she bought a pair of heels aged 11 from a yard sale and was instantly under a spell: "I bought this little pair of inch-and-a-half heels. It was the 1980s mind you — they were pointy toe and had a cuff that came down. I was obsessed with them and I wore them to school one day. I got sent home because I was wearing heels and I had eyeliner on."

Cameron is heavily involved in the whole process and even helped with the company's new ad campaign. However, she comments that she isn't interested in putting her own personality in to the collections: "I don’t want girls to aspire to be me. That’s not what this brand is about. It’s not about wearing a shoe I would wear. I want them to see themselves in this shoe.”


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