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Mila Kunis Wears No Makeup for Gemfields Jewellery Campaign

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Actress Mila Kunis is the new face of Gemfields ethical jewellery for the upcoming season. Photographed by famed photographer Peter Lindbergh, the new campaign sees Mila posing completely raw with no makeup in a set of stunning black&white images. Highlighting her natural beauty, Mila commented that it was a unique photo shoot because it was pared back but she still felt beautiful when she appeared on camera and she admits it was an amazing experience: "When we talked through the direction and that the focus was on natural beauty - which really meant no make-up, no blow day and no retouching - I have to say I was a little anxious. Peter has a way of making you feel bare and raw, but in a funny way it's the most beautiful I have ever felt on a photo shoot."

As the new face of the jewellery label, Mila decided to learn more about their pieces by taking a trip to Zambia to visit the Kagem emerald mine used by the company. She said that it opened her eyes to the raw beauty of the jewels and she also had a unique experience because she came face-to-face with the gems that have been in the mine for possibly millions of years: "The visit to the Kagem emerald mine was fascinating and the trip itself was unforgettable - it was also the first time I'd been to Africa! These gems have been forming underground for millions of years, and for me to be the first person to touch them - well you really start to appreciate their rarity."

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