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Marc Jacobs Reveals That He’s Renaming ‘Marc by Marc Jacobs’ Line

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Marc Jacobs has revealed that he intends to rename his diffusion 'Marc by Marc Jacobs' line and will shortly unveil the new title at the show's Autumn/Winter 2014 presentation at New York Fashion Week. The changing of name comes as the line debuts its first collection under new creative duo Katie Hillier and Luella Bartley who are now responsible for the designs. Speaking on his big decision, Jacobs has commented that he has really never been a fan of the name: "I've always hated that name. I have an idea of what it should be, which I presented to everyone, but I can't really say it yet. I'm very superstitious that way. I always believe that if I say something before it's done it won't really happen."

Speaking on the design revamp the Marc by Marc Jacobs collection has gone through, Jacobs says that he believes Hillier and Bartley will bring the fun back to label: "It's about being playful again, even a little boyish, and having lots of disparate influences, I think that's the charm of the Marc girl. She doesn't buy a head-to-toe designer look, so we can't design in that way."

This isn't the only big change Jacobs has lined up, he is also attempting to give his own Marc Jacobs line a makeover with a new logo and a fresh identity which he feels it has lost over the years: "It got very polluted and diluted and lost its identity, and I think that's the same with the shoes. Not to blame anybody, but things slipped, and the only one who can change that is me."

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